
THE
STANDARD
VALENCIA
Executive Producer / Co-founder
Contribution
Contribution
Concept & show direction; commissioning/producing custom video and 360° mapping
Artist booking & technical production (sound, projection, media server)
Partnerships with cities, museums and brand sponsors; PR & content
Operations & compliance (permits, schedules, environmental/legal)
Duration
Year-round (seasonal cycles) Outdoor summer / Indoor winter
Location
Valencia
A year-round concert series at the intersection of live music, original video content and immersive 360° experiences: in summer, gardens and museum terraces become stages with projection-mapped visuals on the trees; in winter, the format adapts to indoor/covered spaces with the same
signature atmosphere.
[ OVERVIEW ]
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[ SEASON FLOW ]
Site selection & permits
Content/music production
Plan (roadmap, budget)
Sales & operations
Reporting




[ MARKETING & PROMOTION ]
City/Museum
Partnerships
Sponsor
Integrations
PR & Media
Ticketing Platforms
And Direct Sales
Social Media
& UGC
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[ FORMATS ]
Neoclassical, jazz andadjacent repertoires
Projection mapped ontothe canopy
Quiet, exclusiveaudience experience

[ PROJECT IN PROGRESS]

With over 15 years in the music industry, Igor has shaped projects and artists that grew from independent beginnings to international recognition.



