THE
STANDARD
VALENCIA
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CEO
Contribution
Contribution
Set label strategy & A&R policy; secure key partners and artist deals
Build/lead team; standardize release ops, distribution and SMM
Drive content/release pipeline; DSP pitching and balanced growth
Market development (booking, showcases/festivals, media & PR)
Duration
2024–present
Location
HQ: Warsaw; EU markets
A jazz & neoclassical label and artist-management company launched in 2024 with Svitlo Concert. We develop artists, release music, and grow audiences primarily on Spotify, Instagram and YouTube—linking repertoire, visuals and audience data into one steady system.
[ OVERVIEW ]
[ ENGAGEMENT FLOW ]
Monthly
release cadence
Platform KPIs
and Reporting
Distribution and
PR stack finalized
Content engine for
Instagram Reels and
YouTube (Shorts + Long-
Form Sessions)
Steady DSP pitching
and catalog optimization.
A&R and recording
Metadata and distribution
Visual direction and content production
Platform analytics and growth systems (Spotify for Artists, Instagram insights, YouTube Studio).
[ MARKETING & PROMOTION ]
Editorial And Independent
DSP Pitching
Playlist Strategy
(Algorithmic + Human)
Instagram Content
Series And Reels
YouTube Shorts And Performance Videos
Creator Collaborations
Targeted Ads And
Press As Needed.
[ STACK & FORMATS ]
A&R and recording
Metadata and distribution
Visual direction and content production
Platform analytics and growth systems (Spotify for Artists, Instagram insights, YouTube Studio).
[ PROJECT IN PROGRESS]
With over 15 years in the music industry, Igor has shaped projects and artists that grew from independent beginnings to international recognition.
