THE
STANDARD
VALENCIA
Music Executive & Co-founder
Contribution
Contribution
Concept & program design (Main Stage tributes, Immersive 360° shows, Vinyl Parties)
Team, booking & partnerships; daily schedule and operations
Financial model & P&L (tickets + bar), reporting
Brand, launch marketing
& PR stack
Duration
Aug–Dec 2026 (launch) — opening in December 2026
Location
Valencia (city centre, high tourist traffic)
A new cultural venue in central Valencia with three spaces: a live Main Stage, a sound-proof Immersive Music Roomwith 360° projection, and a Premium Bar. Curated programs blend jazz tributes, immersive legend shows and late-night vinyl parties—bringing music, visuals and mixology under one roof.
[ OVERVIEW ]
[ LAUNCH PLAN ]
August 2026
Select and
Lease Location
September - November 2026
Design
& Renovation
September - November 2026
Team recruitment
& Repertoire Preparation
October - December 2026
October - December 2026
Marketing
& Pre-sales
Equipment
Purchase
October - December 2026
December 2026
Opening
Bar Menu
Development
[ MARKETING & PROMOTION]
Social Media
Instagram, Facebook,
YouTube
Targeting Advertising
Leading to “The Standart” website for direct ticket sales
Ticket Marketplaces
Fever.up, Entradas.com, Ticketmaster.es
Hotel & Tourism Partnerships
Fever.up, Entradas.com, Ticketmaster.es
PR & Collaborations
Building connections through creative partnerships
[ RESULT / STATUS ]
A new cultural venue in central Valencia with three spaces: a live Main Stage, a sound-proof Immersive Music Roomwith 360° projection, and a Premium Bar. Curated programs blend jazz tributes, immersive legend shows and late-night vinyl parties—bringing music, visuals and mixology under one roof.
Igor Tarnapolskiy
Music Executive & Co-founder
[ PROJECT IN PROGRESS]
With over 15 years in the music industry, Igor has shaped projects and artists that grew from independent beginnings to international recognition.
