THE
STANDARD
VALENCIA
Founder & Executive Producer
Contribution
Contribution
Concept & program design (daytime wellness + evening ambient) — 360° sound/light stack.
Space planning (Immersive Hall, Float Room, Meditation Cabins, Wellness Bar) and location scoping.
Team build, partnerships (hotels, wellness brands, cultural media) and content system for Instagram/TikTok.
Financial model & P&L, roadmap and launch operations
Duration
2025–present
Location
Valencia city centre (300–400 m²)
An immersive wellness & ambient space where movement, breath and sound meet 360° audio-light. Daytime: yoga/soft movement, breathwork, sound baths. Evenings: ambient live sets, album listening, vinyl nights and audio-reactive shows. A year-round concept designed for calm, presence and sensory depth.
[ OVERVIEW ]
[ LAUNCH PLAN ]
Location, design concept, branding
Renovation, equipment, team setup
Soft launch (invite-only wellness & listening sessions)
Official opening & PR
Stable schedule, partnerships, media coverage
[ SPACES & PROGRAMS ]
Immersive Wellness (Daytime) — movement, breath, meditation, and sound
360° Sound & Light — deep sensory classes and sessions
Ambient & Listening (Evening) — live sets, album listening, vinyl nights
Audio-Reactive Experiences — sound as visual and spatial art
Private Recovery Spaces — float room and meditation cabins
Calm Social Zone — wellness bar with tea and natural drinks
[ MARKETING & PROMOTION ]
Channels: Instagram (primary), TikTok, website with direct booking
Tone: soft light, slow video, textures, breath, stillness
Partners: hotels, wellness brands, cultural media, creative festivals
Content plan: atmospheric videos, schedule drops, ambient snippets, behind-the-scenes, instructor/artist portraits.
[ RESULT / STATUS ]
Launch-ready concept with defined zones, dual daily/evening program and three synergistic revenue streams (wellness, individual experiences, ambient events). Designed for year-round operation and scalable/franchise expansion in wellness-centric cities.
Igor Tarnapolskiy
Founder & Executive Producer
[ PROJECT IN PROGRESS]
With over 15 years in the music industry, Igor has shaped projects and artists that grew from independent beginnings to international recognition.
